
What Are GA4's AI Features? Predictive Metrics Explained
Master Google Analytics 4 AI features in 2026. Learn how to use predictive metrics, anomaly detection, automated insights, and Gemini integration for smarter analytics.


If you've ever stared at a spreadsheet full of data wondering "what does this actually mean?"—you're not alone. Google Sheets has quietly become one of the most powerful AI-assisted data analysis tools available in 2026, and most people don't even know it.
This isn't about learning complex formulas or becoming a data scientist. It's about using AI to turn your spreadsheets into actual insights. Let's walk through exactly how to do that.
Before we dive into the "how," let's talk about the "why." Why use Google Sheets when there are dedicated analytics platforms?
Three reasons:
The catch? You need to know which features to use and when. That's what this guide is for.
What it does: The Gemini sidebar is like having a data analyst sitting next to you. You ask questions in plain English, and it analyzes your data, creates charts, and explains patterns.
How to use it:
Ctrl+Shift+G)Example questions that work well:
Pro tip: Be specific about what you want to see. Instead of "analyze this data," try "create a line chart showing monthly sales trends with a 3-month moving average."
Limitations:
Learn more about Gemini in Sheets
What it does: Smart Fill detects patterns in your data and automatically fills in the rest. It's like Excel's Flash Fill but smarter.
How to use it:
Tab or click the checkmark to acceptReal-world examples:
Extracting first names from full names:
Categorizing expenses:
Formatting phone numbers:
Pro tip: Provide 2-3 examples for best results. The more consistent your pattern, the better Smart Fill performs.
What it does: The Explore panel (bottom-right corner) automatically analyzes your data and suggests charts, pivot tables, and formulas.
How to use it:
What Explore can do:
Example workflow:
Pro tip: Use the natural language search in Explore. Type questions like "which product sold the most?" or "show me revenue by quarter."
Google's native features are powerful, but third-party add-ons extend capabilities even further. Here are the best ones in 2026:
What it does: Brings OpenAI's GPT models directly into Google Sheets with custom functions.
Key functions:
=GPT("Summarize this customer review", A2) — Summarize text=GPT("Translate to Spanish", A2) — Translate content=GPT("Extract email address from this text", A2) — Extract data=GPT("Categorize this expense as Food, Travel, or Office", A2) — Categorize dataBest for: Text analysis, content generation, data categorization, sentiment analysis
Pricing: Free tier available; paid plans start at $9/month
What it does: Connects Google Sheets to 50+ data sources (Salesforce, HubSpot, MySQL, PostgreSQL, Stripe, etc.) with automatic refresh.
Key capabilities:
Example use case: Pull Salesforce opportunities into Sheets, analyze with Gemini, create charts with Explore—all updating automatically.
Best for: Teams needing live data from multiple sources, analysts building automated reports
Pricing: Free tier available; paid plans start at $49/month
What it does: Adds machine learning capabilities to Google Sheets without writing code.
Key capabilities:
Example workflow:
Best for: Predictive analytics, customer segmentation, anomaly detection
Pricing: Free tier available; paid plans start at $20/month
What it does: Generates complex formulas, writes scripts, and automates tasks using AI.
Key capabilities:
Example: Type "calculate the compound annual growth rate between these two values" and Numerous AI generates the exact formula.
Best for: Users who struggle with complex formulas, automation enthusiasts
Let's put it all together with a real-world example. Imagine you're analyzing customer feedback data.
Example: Extract sentiment from customer reviews:
=GPT("Analyze sentiment as Positive, Neutral, or Negative", A2)
Result: A fully automated feedback analysis system—no code required.
1. Structure your data properly
2. Start with Explore, then get specific
3. Verify AI outputs
4. Combine tools strategically
5. Document your analysis
Google Sheets is powerful, but it has limits:
If you're hitting these limits, consider dedicated analytics platforms like Anomaly AI that connect to your Sheets data while providing enterprise-grade capabilities.
Google Sheets in 2026 is no longer "just a spreadsheet." With Gemini, Smart Fill, Explore, and a rich ecosystem of AI add-ons, it's a legitimate data analysis platform—especially for teams that prioritize accessibility over complexity.
The key is knowing which tool to use when:
Start with the native features (they're free and powerful). Add third-party tools only when you need specific capabilities.
And remember: the goal isn't to become a spreadsheet expert. It's to turn data into decisions faster.
If you've outgrown Google Sheets' native capabilities, try Anomaly AI. Connect your Google Sheets, ask questions in natural language, and get AI-powered insights with full transparency.
No formulas. No code. Just answers.
Experience AI-driven data analysis with your own spreadsheets and datasets. Generate insights and dashboards in minutes with our AI data analyst.

Founder, Anomaly AI (ex-CTO & Head of Engineering)
Abhinav Pandey is the founder of Anomaly AI, an AI data analysis platform built for large, messy datasets. Before Anomaly, he led engineering teams as CTO and Head of Engineering.
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