Anomaly AI LogoAnomaly AI

AI Data Analyst for GA4

Connect a Google Analytics 4 property and ask questions in plain English. Anomaly analyzes acquisition, campaigns, landing pages, and conversions, then turns the answer into a dashboard, report, or export you can check before you share it.

Connect GA4
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Quick answer — how to analyze GA4 data with AI

Connect a Google Analytics 4 property, ask a question in plain English, and Anomaly writes the query, answers with a chart or table, and turns it into a dashboard, Excel report, slide deck, or PDF you can share. You can inspect the source data, queries, filters, assumptions, and calculations behind an analysis before you send it to a client or stakeholder. Analysis runs when you ask for it, or on the schedule you set for a report.

How It Works

Connect recurring business data, ask the question, get a dashboard or report, then refresh the workflow when new data arrives.

Connect

Connect Your GA4 Property

Connect a GA4 property through the GA4 API, or point Anomaly at your GA4 BigQuery export if you already have it enabled. Choose the property you want to analyze.

Raw Marketing Data
Analyze

AI Analyzes Your Marketing Data

Anomaly examines your events, key events, traffic sources, and engagement metrics to work out how the property is structured and how your campaigns and landing pages are performing.

Raw Marketing Data
Anomaly AI Logo
Cleaned Marketing Data
Query

Generate Marketing Insights

Get automated insights about campaign performance, key events, and audience behavior. Ask questions in natural language about your marketing data.

Cleaned Marketing Data
Anomaly AI Logo
Performance Analytics
Visualize

Share Marketing Reports

Share dashboards with your marketing team, export to Excel, PowerPoint, or PDF, and schedule the report as a recurring email with the PDF attached.

Interactive analytics dashboard showing comprehensive data visualizations

Powerful Features for GA4 Analytics

Connect GA4 through the GA4 API or your BigQuery export, alongside Excel and CSV uploads up to 1GB, Google Sheets, BigQuery, and MySQL. Ask in plain English and get dashboards, Excel reports, PowerPoint, Word docs, and PDFs, with repeatable calculations and scheduled email delivery when you need the same report every week.

AI Orb

Recurring Marketing Analysis

AI analyzes GA4 traffic sources, campaigns, landing pages, and key events so weekly reporting starts with the movement that matters.

Dashboard preview

Refreshable Marketing Dashboards

Build marketing dashboards and recurring reports from GA4 data, then re-run them on demand or on the schedule you set instead of rebuilding the export by hand.

Natural language query

Conversion and Funnel Analysis

Analyze key events and conversion performance across campaigns, devices, and landing pages. Step-by-step funnel and drop-off analysis runs on a connected GA4 BigQuery export, where the raw event rows live.

Enterprise Security

GA4 + BigQuery Integration

Connect your GA4 BigQuery export to query raw event rows directly, across the dates that have been exported since you linked it and are still retained.

Large Dataset Optimization

Attribution Analysis

Compare channel and campaign performance, and see the conversion credit GA4 assigns under your configured attribution model.

Frequently Asked Questions

How do I analyze GA4 data with AI?
Connect a Google Analytics 4 property, then ask for what you want in plain English — "which channels drove signups last month?" or "build me a traffic dashboard". Anomaly writes the query, returns the answer as a chart or table, and can turn it into a dashboard, Excel report, slide deck, or PDF. You can inspect the source data, queries, filters, and calculations behind the analysis before you share the result.
Can AI build a GA4 dashboard for me?
Yes. A request like "build me a GA4 traffic dashboard" produces a multi-tile dashboard — sessions over time, traffic by source, top pages, conversions — rather than a single chart. You can then edit the tiles, export the dashboard to PDF, or schedule it as a recurring email report.
Is there an AI tool for Google Analytics?
Anomaly is one. It connects to Google Analytics 4 through the GA4 API or your BigQuery export and answers questions about acquisition, campaigns, landing pages, and conversions in plain English. Google Analytics 4 has AI of its own as well: Analytics Intelligence covers automated insights, custom insights, anomaly and trend detection, and natural-language search, while predictive metrics such as purchase and churn probability are a separate capability. Both do a different job from an external analysis workspace and are worth understanding on their own.
How does GA4 integration work?
You can connect GA4 through the GA4 API, or use your GA4 BigQuery export. The API covers GA4's reporting dimensions and metrics, including custom dimensions and metrics you have registered, subject to GA4's reporting and API limits. The BigQuery export is different in kind: it holds the raw event rows exported since you linked it, which you can query directly.
Can I analyze historical GA4 data?
How far back you can go depends on which path you use, and BigQuery is not a time machine. The GA4 BigQuery export does not backfill anything from before you linked it — data starts flowing from the link date onward — so the range you can analyze is the dates that actually exported successfully and are still sitting in retained tables. Check for gaps and for table expiration; BigQuery Sandbox tables expire after 60 days. On the API path, GA4's user- and event-level retention setting limits Explorations and user- or event-level reporting, but Google says it does not limit standard aggregated reports, so aggregate history can reach further back than the retention window suggests.
Do I need to know GA4 reporting?
You don't need to build GA4 reports or API queries by hand — ask in plain English and Anomaly works out the dimensions and metrics for you. What it cannot do is invent data your property never collected. The property still has to collect the events and parameters you care about, the relevant events have to be marked as key events, and any custom dimensions or metrics have to be registered in GA4 before they are reportable.
Can I customize the marketing dashboards?
Yes. Anomaly builds the first version, then you can edit it in the dashboard builder: add or remove tiles, change chart types, titles, colors, and legends, and adjust filters and date ranges.
How often does GA4 data update?
In Google Analytics 4, real-time data appears within minutes, intraday data is typically available within 2-6 hours, and daily processing usually completes in around 12 hours on standard properties. Reports can keep changing during a 24-48 hour processing window, so very recent numbers may still move. Anomaly is not real-time: it re-runs your analysis when you refresh it, or on the schedule you set for a report, rather than streaming changes as they happen.
How is this different from GA4's built-in Explorations?
The difference is where you do the work, not where the results can go — Explorations can be shared with property users and exported to Google Sheets, CSV, TSV, or PDF. In GA4 you build the analysis by choosing a technique and selecting dimensions and metrics, with segments and filters as optional refinements, then rebuild it when the question changes. Anomaly AI lets you ask in plain English ('which campaigns drove the most revenue last quarter?') and returns the answer, combining GA4 data with other sources you connect, such as ad spend in Google Sheets, a CRM export in BigQuery, or sales data in MySQL.
Can I analyze GA4 data alongside other marketing data?
Yes — that's one of the biggest advantages. Connect GA4 alongside Google Sheets (ad spend data), BigQuery (CRM exports), or databases (sales data) and get unified marketing analytics. No more switching between GA4, Google Ads, and spreadsheets.
Do I need GA4 BigQuery export enabled?
Not required, but it unlocks a different kind of analysis. Without it, the GA4 API gives you GA4's reporting dimensions and metrics, including custom definitions you have registered. With it, you get the raw exported event rows, which is what makes sequence, drop-off, and other event-level questions answerable in SQL. The export covers the dates exported since you linked it and still retained, not your whole property history.

More GA4 guides

Step-by-step walkthroughs for the narrower GA4 jobs that come up around this work.

Dashboards and recurring reports

Getting GA4 data into Excel

GA4 BigQuery export

When the numbers move unexpectedly

GA4's own AI features

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