Anomaly AI LogoAnomaly AI

AI Data Analyst for GA4

Connect your GA4 property and let Anomaly analyze acquisition, campaigns, landing pages, behavior, and conversions for the reports you run every week.

Connect GA4
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How It Works

Connect recurring business data, ask the question, get a dashboard or report, then refresh the workflow when new data arrives.

Connect

Connect Your GA4 Property

Authenticate with your Google account and select which GA4 properties you want to analyze. Works with GA4 BigQuery exports too. Securely sync your marketing data.

Raw Marketing Data
Analyze

AI Analyzes Your Marketing Data

Our AI examines your events, conversions, traffic sources, and user behavior to understand your marketing performance. Automatically profiles your campaigns and user journeys.

Raw Marketing Data
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Cleaned Marketing Data
Query

Generate Marketing Insights

Get automated insights about campaign performance, conversion funnels, and audience behavior. Ask questions in natural language about your marketing data.

Cleaned Marketing Data
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Performance Analytics
Visualize

Share Marketing Reports

Share dashboards with your marketing team, schedule reports, and track recurring KPIs as your latest GA4 data changes.

Interactive analytics dashboard showing comprehensive data visualizations

Powerful Features for GA4 Analytics

All the tools and technology you need to unlock insights from your GA4 data. Transform raw data into actionable insights with AI-powered analysis and automated dashboards. Built for data teams who need fast, reliable analytics at scale.

AI Orb

Recurring Marketing Analysis

AI analyzes GA4 traffic sources, user behavior, and conversion funnels so weekly reporting starts with the movement that matters.

Dashboard preview

Refreshable Marketing Dashboards

Create marketing dashboards and recurring reports your stakeholders can use without manual GA4 export work.

Natural language query

Conversion Funnel Analysis

Automatically analyze conversion funnels, identify drop-off points, and optimize for better performance.

Enterprise Security

GA4 + BigQuery Integration

Seamlessly connect GA4 exports in BigQuery for deeper analysis and historical data access.

Large Dataset Optimization

Attribution Analysis

Understand multi-channel attribution and campaign performance. See what's actually driving conversions.

Frequently Asked Questions

How does GA4 integration work?
You can connect GA4 directly via API or use your GA4 BigQuery export. Both methods give you access to all your GA4 events and user behavior data for analysis.
Can I analyze historical GA4 data?
Yes! If you have GA4 BigQuery export enabled, you can analyze months or years of historical data. Without BigQuery export, you'll have access to GA4's standard data retention period.
Do I need to know GA4 reporting?
No! Our AI understands GA4 data structures and generates insights automatically. You don't need to know GA4 dimensions, metrics, or custom event tracking.
Can I customize the marketing dashboards?
Absolutely! While our AI creates dashboards automatically, you can add custom metrics, filters, date ranges, and visualizations. Full control over your marketing reporting.
How often does GA4 data update?
GA4 data typically updates within 24-48 hours in Google's system. Once available, our dashboards sync automatically. For real-time needs, use GA4 BigQuery streaming export.
How is this different from GA4's built-in Explorations?
GA4 Explorations require you to manually select dimensions, metrics, and segments — and you're limited to GA4's interface. Anomaly AI lets you ask questions in plain English ('which campaigns drove the most revenue last quarter?') and gets answers instantly, combining GA4 data with other sources like your CRM or sales database.
Can I analyze GA4 data alongside other marketing data?
Yes — that's one of the biggest advantages. Connect GA4 alongside Google Sheets (ad spend data), BigQuery (CRM exports), or databases (sales data) and get unified marketing analytics. No more switching between GA4, Google Ads, and spreadsheets.
Do I need GA4 BigQuery export enabled?
Not required, but recommended for deeper analysis. Without BigQuery export, you can still connect via the GA4 API for standard metrics and dimensions. With BigQuery export, you unlock event-level data, custom analysis, and longer historical retention.

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Ready to get started with GA4?

Connect your GA4 data and turn it into refreshable dashboards, insights, and recurring reports.

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