Marketing reporting software for GA4, Google Ads and Search Console

How it works

From connected sources to a scheduled report

Four steps, shown with real screenshots from an Anomaly test workspace and synthetic GA4, Google Ads and Search Console data.

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Step 1: Connect or upload your data

Pick a connector and sign in, or drop in CSV or Excel exports. Connected sources refresh before each scheduled run. An uploaded file stays as it is until you replace it, and Anomaly warns you about that when you schedule it.

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Step 2: Ask for the report in plain English

Name the sources, the weeks you report on and the metrics. Anomaly checks that each week has complete data, then builds the dashboard: headline numbers, weekly trends, Google Ads by campaign and Search Console by week. Ours had 11 cards from one request. To decide what belongs on yours, see the marketing analytics dashboard guide; to judge campaigns, see campaign performance analysis.

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Step 3: Check each number before it goes out

Every tile has View calculation, which explains the number in plain words and shows the query, and View data, which shows the rows. You can also ask Anomaly to verify the whole dashboard: it recomputes each tile from the source tables and lists anything it could not check.

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Step 4: Schedule it

Open Schedule on the dashboard. Describe what the report covers and when it runs, add email recipients or connect Slack, and choose whether to send on every run or only when something happens. Scheduled reports are on Pro and above.

Alerts

Get the report only when a number moves

Alternatives

When another kind of tool fits better

Marketing reporting tools fall into a few groups, and the right one depends on the job. Pick by the job below, not by the length of the feature list.

Anomaly AI is our product. The other tools are described from their public product and pricing pages, checked on 8 October 2026; we did not test them hands-on, and they are not scored or ranked. Most of them also charge by client, dashboard or data source as you grow.

• Branded client portals for many client accounts

  White-label agency reporting

  AgencyAnalytics ($20 per client a month, billed annually); DashThis (from $44 a month billed yearly, 3 dashboards); Whatagraph (from $1,118 a month billed annually)

  Fits when: Clients log in to a portal with your brand, and you manage dozens of accounts the same way.

• Many ad networks fed into Sheets, a BI tool or a warehouse

  Marketing data connectors

  Supermetrics (from $44 a month billed yearly); Funnel (from $300 a month billed annually)

  Fits when: You already build reports in another tool and need many sources piped into it on a schedule.

• Do-it-yourself Google dashboards

  Dashboard builder

  Google Data Studio, formerly Looker Studio (no charge; Pro $9 per user per project a month)

  Fits when: Someone on the team builds and maintains the charts, and checking definitions by hand is acceptable.

• Checked recurring reports on GA4, Google Ads, Search Console and ad platforms

  AI data analysis workspace

  Anomaly AI (Pro $25 a month, or $20 a month billed yearly)

  Fits when: You want one request to build the report, the query behind each number, and a schedule that can send only when something changes.

Running an agency that needs a white-label marketing reporting platform? Our comparison of client reporting tools for agencies goes deeper. Prices from AgencyAnalytics, DashThis, Whatagraph, Supermetrics, Funnel and Google Data Studio.

FAQ

Questions about marketing reporting